Throwing Sheep into the Boardroom

  • The 2 pages article for reviewing the book called "Throwing Sheep into the Boardroom" is illustrated the framework of ISP (Identity, Status, Power). This article will explain how social media change our lives.


    Social Media recently becomes prosperous even though it has been born since the birth of the internet. Throwing sheep into the boardroom has explored the fact of online social networking influence this world nowadays and how our life is transformed. Web 2.0 tools facilitate the communication and interaction between individuals, groups, and communities for enhancing social capital, which is emerging throughout interacting activities, are occurred. Before continuing discussion about the book, let’s we understand the meaning of throwing sheep into the boardroom. Thus, two key terms are “throwing sheep” and “boardroom” attracting the attention to organization to understand the importance existing technology and emerging in the organization. Facebook, a social networking site, allows people to poke by throwing sheep or other symbol to friends for expressing some meaning. It’s a kind of gesture for fun to poke somebody, especially when friends are quiet for long period of time. Boardroom refers to a traditional organization. Therefore, this means that people are sitting in traditional room but using the new social media, web 2.0, tools for interacting with friends. This kind of relationship has shown a strong impact to community and world now. For example, Facebook, MySpace, Twitter and so forth are tools for interacting in a new horizontal network structure.


    Social networks or one kind or another, or more than one even, I think, will become part of everyone’s life sooner rather than later and the management of the contents if very important, not to say crucial and critical, as not to cause us grief. Somehow, we can assert that the Future Social Media, social media 2.0, take a full advantage of web 2.0 tools and techniques to embed every aspect into our society. In brief, ISP framework is demonstrated in this book. The main focuses for this book are identity, status, and power – ISP framework – along with analytic methods of “3-D” Dis-aggregation for identity, Democratize for status, and Diffuse for power.



    Identity means representation of ourselves and people around us. I do agree with identity points of discussion that social identity plays important role in shaping social behavior. In the virtual world identity, people can make different identities, even for fake, to interact within the wider horizontal network. The social networking sites like Facebook or MySpace established another dimension of security and privacy. This might lead to social consequent, as in some serious cases of danger. For instance, in the virtual you not only have your identity stolen but also found out that someone makes your identity. Therefore, you should learn to check yourself though googling yourself to see whether someone has been using your identity. Another important issue, we should be cautious about is privacy because all the information of us on public profile might be exposed to all kinds of “friends” or e-quaintances. We do not guarantee how good or bad our friends can be, especially in Generation V. Therefore, in order to avoid undesirable impact, we should understand more about how we expose our privacy information to public and we should know how to limit ourselves through setting of privacy.



    Status of people in the society seem like how do we seek recognition from world around us. After showing the identity between each other within the network, individual recognize each other status through interaction. Then social capital emerged between interactions. The higher status people posses more social capital. In the traditional society, the institutional norms presented the social capital with class, education, profession, title, age, gender, and so on. In addition, in the virtual environment, the status shows some surprise thing with democratization status. I strongly support the three important points mention in the status part: fame, trust, and asymmetry information. First, FAME is becoming one of hot issues nowadays that all people can be writer, singer or even a hot start. Youtube, a gigantic video platform, is facilitating this fame in new horizontal landscape of social media. There are thousands of videos were published on Youtube. Flickr is a collective platform for photo sharing. For instance, people can show their attractiveness on the web. Secondly, TRUST, of course, plays crucial role in brand recognition of generation V. At this point, I am sure websites like Yahoo, Google, and Amazon have built the branding recognition. Customers’ trust has been put in, perceive of trust, that’s why, they buy products or services from those companies. As a result, those companies are required to develop trust of customers for their companies. Thirdly, asymmetry information has been occurring in the traditional vertical networks. In the organization, information has been distributed into different bases on ranking, position, and status you posses. However, in the Gen V horizontal network, the information has been distributed equally in the system with no matter what position or ranking you have, you encompass the same identity as others. Eventually, these points are key issues of social status. Let’s change our status in social network we are in.



    As we all acknowledge the influential aspects of power residing in social capital of networks happening in social context, we would like to exploit our power to get thing done. For instance, every management demands to get thing done by others under authority because the management possesses power in the authority line. Then this is by now happened in historical vertical structure of organization or social community; in contrast, the Generation V offers different ways of owning power through nature of horizontal network – so-called “diffusion of power”. I am agree with the author about diffusion of power resides in the new social networks. There are different types of relation in the social structure of society: hierarchical relation, market relation, and social relation. The power has been distributed in all kind of relations in the social structure. In the contemporary society, we entitle “Market 2.0”, “Enterprise 2.0”, “Government 2.0”, or “Democracy 2.0”. How can power lie within those 2.0 taxonomies? For instance, Market 2.0 demonstrates the power of consumers in the market chain. The consumers access to all kinds of information about the products, benchmarking prices, or reviews on quality before making decision. Power of consumer in market 2.0 engages in shaping business model of company or enterprise. Not only in private sector gains benefits and faces challenges but also public sector demands to be more flexible and up-to-dated. In addition, Democracy 2.0 by now has been applied to some of countries in the election. For instance, Barack Obama presidential election campaign was using Facebook for his campaign. This is a new social power because the Internet facilitates social participation more easily and convenient. As a result, power is in people hand and social media indeed provides this power to people.


    Social media has completely transformed people life into new identity, status, and power in the new social context. Fans become celebrities, students become teachers, customers become producers, employees become bosses, and citizens become politicians in the Generation V time. Consequently, we should be ready to face the changes and adjust our life for this kind of transformation existed.

    Your identity, your status, and your power reside in your social network!